Harlem — Amsterdam Ave
1705 Amsterdam Ave
New York, NY 10031
Every day · 9:00am – 7:00pm
Watermelon is almost all water. On a July afternoon on Lexington that is not a slogan, it is the reason people come back.
Whole fruit, cold pressed the morning you drink it. Here is what that means.
Watermelon is almost entirely water, which is why a cold pressed glass rehydrates the way it does on a hot day on the block.
The pigment that gives watermelon its colour. Watermelon is one of the richest everyday sources of it — richer than raw tomato.
An amino acid first isolated from watermelon — citrullus is literally where it gets its name. Concentrated in the flesh and the rind.
Along with magnesium. All of it from the fruit itself, because nothing else goes in.
No pasteurising, no concentrate, no powder. That is also why it is in the fridge and why it does not keep forever.
Every bottle in the cooler was fruit that morning. When it sells out, it sells out.
Most juice bars buy from a distributor. We drive out to the farm, pick the melons ourselves, and bring them back to Harlem. That is the whole difference, and you can taste it.
Everything is pressed here, every morning, from whole fruit. No powders, no concentrate, no water. What goes in the bottle is what came off the truck.
“Healthy choices in our community.”
We are a Black-owned juice manufacturing company, built in Harlem, serving the block we come from. Two shops now — Amsterdam Ave, and the new one on Lexington at 122nd.
We show up for the neighbourhood that shows up for us.
Pop-ups and giveaways with the Justice Center, putting fresh juice in hands that would not otherwise be reaching for it.
Tastings, community days and block events at both shops. Follow along on Instagram for dates.
Black-owned, Harlem-based, and stocked by neighbours. The shop on Lexington opened because the one on Amsterdam outgrew itself.
Campaign pieces from the Watermelon World studio. For what is actually in the cooler today, the menu is above.
Open every day, 9am to 7pm.
1705 Amsterdam Ave
New York, NY 10031
Every day · 9:00am – 7:00pm
2007 Lexington Ave
New York, NY 10035
Every day · 9:00am – 7:00pm
Delivery and pickup across Harlem, straight from the 122nd Street shop.
Order on Uber EatsOpens Uber Eats in a new tab.
First time here?
Join the list and your code appears right here, for 10% off any order of $20 or more. Show it in store at either shop, one per customer.